Financial Planning for Tech Professionals
It can be tough to determine what next-steps you need to take in order to make your financial dreams a reality. With the Woven Road Map, we empower you to start making big plans for your life and your money.

Stop me when this starts to sound familiar
You’re really good at your job. You live an incredibly full and exciting life. But your compensation package is more complicated than most people will ever deal with, and financial planning probably isn’t how you want to spend your weekends. At the same time, you know you’re looking at several big financial decisions — stock vesting, career changes, retirement — and don’t want to make those decisions alone.

Who This Is For
If you’re a software engineer, product manager, designer, or any other professional working at a growth-stage startup or a public tech company, a good chunk of your total compensation is probably tied up in equity. RSUs, stock options, ESPPs, maybe some combination of all three.
That’s a fundamentally different financial situation than a W-2 employee with a straight salary. It comes with real opportunity and real complexity. Getting it right can change the trajectory of your financial life. Getting it wrong, or just not thinking about it, can be an expensive lesson.
Understanding Your Equity Compensation
Your offer letter probably included a number that made your eyes light up. And that number might absolutely be real. But equity compensation comes with conditions, timelines, and tax implications that determine what you actually walk away with. Here’s a plain-English breakdown.
The challenge most people run into isn’t understanding that RSUs are taxable. It’s figuring out what to actually do with the shares once they vest. Hold them? Sell them immediately? Keep some and sell some? The right answer depends on your situation, your goals, and how much of your financial life is already tied to how your employer’s stock performs.
A lot of tech employees hold onto vested shares out of loyalty, or because the stock has been going up, or just because they haven’t thought about it. That concentration risk is worth paying attention to.
Stock options give you the right to buy company stock at a fixed price (the strike price) at some point in the future. If the stock price goes up, that’s valuable. If it doesn’t, the options may expire worthless.
ISOs (incentive stock options) and NSOs (non-qualified stock options) work differently when it comes to taxes. ISOs can qualify for long-term capital gains treatment if you hold them the right way, but exercising them might trigger the Alternative Minimum Tax. NSOs are taxed as ordinary income when you exercise, which is more straightforward but can come with a significant tax bill.
The question of when to exercise, and how much, is genuinely one of the highest-stakes financial decisions a tech professional makes. There’s rarely one right answer, and the right answer for you depends on the company’s prospects, your personal tax situation, and your overall financial picture.
If your employer offers an employee stock purchase plan and you’re not participating, you’re likely leaving money on the table. Most plans let you buy company stock at a discount of up to 15%, which is a meaningful guaranteed return before you even factor in stock price movement.
The key question after you’ve participated is what to do with the shares. Holding too much company stock means your paycheck and your investment portfolio are both riding on the same outcome. That’s a concentration risk worth managing.
IPO and Liquidity Events: What to Do Before the Big Moment
An IPO is exciting. I’ve worked with clients who’ve been waiting years for their company to go public, watching the paper value of their options grow. And when it finally happens, it can absolutely be life-changing. It can also be chaotic if you haven’t thought ahead.
The lockup period (usually 90 to 180 days after an IPO) is when most people finally start thinking about what to do. But by then, you’re making decisions under pressure, often during a period of stock price volatility, and without the time to think through the tax consequences carefully.
Here’s what smart pre-IPO planning looks like:
- Understanding how much of your net worth is tied up in your company’s stock
- Building a tax strategy before shares become liquid, because the decisions you make before the lockup expires matter a lot
- Deciding ahead of time what percentage of company stock you want to hold for the long term
- Thinking through charitable giving if that’s part of your values, because donating appreciated stock is often more tax-efficient than donating cash
- Making sure the rest of your financial foundation, your emergency fund, your retirement accounts, your other investments, is solid before this money arrives
The people I’ve seen navigate liquidity events well are the ones who made a plan before it happened. Not because they had all the answers, but because they’d thought through the questions.

Job Transitions and What Happens to Your Equity
Leaving a tech job, whether it’s your choice or not, comes with a set of financial decisions most people aren’t ready for. And the timeline is often shorter than you’d like.
Here are the things worth knowing before you make a move:
- Unvested equity is typically forfeited when you leave. Know where you stand on your vesting schedule before you resign or accept a layoff.
- ISOs that aren’t exercised within 90 days of leaving convert to NSOs, which changes the tax treatment and can affect whether it makes sense to exercise them at all.
- If you have stock options, your post-termination exercise window is usually 90 days. After that, the options expire. That window can feel long until it doesn’t.
- Some companies, especially ones that want to retain talent, offer extended exercise windows. It’s always worth asking before you finalize a departure.
If a transition is on the horizon, even a voluntary one, a conversation with a financial planner before it happens can save you from making decisions under pressure that you’ll wish you’d thought through sooner.
Retirement Planning When Your Income Is Complicated
High-income tech professionals often have more retirement-planning options than they realize. The standard 401(k) contribution is a starting point, but there’s a lot more to work with.
Tax Strategy Throughout the Year
Capital Gains Management
Holding shares long enough to qualify for long-term capital gains rates rather than short-term
AMT Planning
Understanding when exercising ISOs might trigger the Alternative Minimum Tax and how to manage it proactively
Charitable Giving
Donating appreciated stock through a donor-advised fund is often more tax-efficient than writing a check, and it’s worth building into your plan if giving is part of your values
Tax-Loss Harvesting
Strategically realizing losses to offset gains in your portfolio
QBI Deductions
Relevant if you have any self-employment or consulting income alongside your primary role
For tech professionals, tax planning is worth doing all year, not just in April. With equity compensation, high salaries, and sometimes multiple income streams, the tax picture gets complicated quickly. And the decisions you make throughout the year, not just at year-end, are what actually shape your outcome.
Here are the areas where it tends to matter most:
Year-end tax moves matter, but so do the decisions you make when RSUs vest, when you exercise options, and when you rebalance your portfolio. Building a tax strategy that runs alongside your financial plan, rather than reacting to whatever happened after the fact, is where a lot of value comes from.
What Working Together Actually Looks Like
I work with tech professionals across California who want a financial partner who pays attention to the details of their situation, asks good questions, and helps them make decisions that align with their goals and values.
We start by getting to know each other. Your equity situation, your timeline, what you care about, and where you feel stuck or uncertain.

From there, we build out a plan together with clear, manageable next steps.

As things change, and in tech they change often, we adjust. New job offer, approaching IPO, layoff, sabbatical: these are exactly the moments where having a plan and a person in your corner makes a difference.

Ready to Get Started?
Financial Planning and Wealth Management for Tech Professionals
Yes, I am ready!


